Purpose:

Create and execute engaging social media campaigns by combining AI-generated content with human creativity and strategic oversight.

Workflow Steps:

1. Campaign Strategy (Human)
   • Define campaign objectives and target audience
   • Select appropriate platforms and content types
   • Establish key messages and brand guidelines
2. Content Planning (Human + AI)
   • Human Task: Create content calendar and themes
   • AI Task: Generate content ideas for each theme
   • Human Task: Select and refine strongest concepts
   • AI Task: Suggest optimal posting schedule
3. Content Creation (AI + Human)
   • AI Task: Generate draft posts for each platform
   • Human Task: Review, edit, and enhance content
   • AI Task: Create image suggestions or captions
   • Human Task: Finalize visual elements and approve
4. Engagement Management (AI + Human)
   • AI Task: Monitor mentions and comments
   • AI Task: Draft response templates for common questions
   • Human Task: Respond to complex inquiries personally
   • AI Task: Flag potential issues for human attention
5. Performance Analysis (AI + Human)
   • AI Task: Generate campaign performance reports
   • Human Task: Interpret results and identify insights
   • AI Task: Suggest optimization opportunities
   • Human Task: Apply learnings to future campaigns

Handoff Protocol:

• Social media management platform as central hub
• Approval workflow for AI-generated content
• Escalation path for sensitive engagement issues

Quality Control:

• Pre-publication review of all content
• Brand voice and message consistency check
• Regular engagement quality audits