Welcome

We all know the 4Ps of marketing: Price, Product, Promotion and Place, but in fact there are even more P's that you can use to give you a real focus on how to improve both your marketing strategy and grow your business.

This guide is based on my book The P-Plan for Business, except that in these modules I have added even more P's for you to work on!

So, here we go with the 14P's of marketing..... good luck, enjoy, learn and share....