As a leader of marketing you must inspire confidence right across the business from finance, sales through to production and up to the Board.

Every 'good to great' leader knows that having the right people in the team will make a business fly.

Whilst every business is made up of a variety of personalities (people), getting the right mix of people in the marketing team is an absolute must. Sounds easy, so take the time to make sure that you have recruited the 'right' person for the job. As the team grows it's also important to get a good mix of people; some who are passionate, pragmatic, perceptive, popular, or even performers! You'll also need to assess your need for people are pessimistic, pedantic or perfect.

So many times people recruit for knowledge and skills but forget that attitude and habit are just as important.