Review and establish what resources, skills, knowledge and how many pair of hands you need to deliver your objectives. Naturally you might not be able to have everyone that you want so creative solutions are important.

1. Permanent employees - must be flexible, creative, innovation and team players. Excellent 'marketing' cannot be achieved without the rest of the business so a team player is important.
2. Part time employees, freelancers, contractors and interims - all have their place in the organization especially when specialized projects are required.
3. Project teams - They will be many and varied. The first team you have is the marketing team but just about every aspect of marketing will require employees for other parts of the business to be involved. Be prepared to be a full time project manager!
4. Out-sourced services - you may have one or many agencies that provide you with specific services. Annual retainers are becoming out-dated as businesses would rather secure services when they need them. But retainers have there place when managed correctly. The retained agency will (should) know the company just as well as you do, so they can be up and running on work very quickly. This is where you need to become a very good account manager!