Every business has business processes. Usually these have been developed over time and in the majority
of cases they have lots of gaps, duplicated effort and no tracking or quality control.

Why are processes so important? A documented process is vital to ensure efficient and effective delivery of consistent quality outputs. With these processes in place it is much easier for people to manage themselves - the next task is not only set out for them but tells them how to do it.

So with everyone knowing what they have to do and how they do it, it is done and passed to the next stage of the process - just like a production line.

Your whole business is a series of processes that interlink and marketing is no different.