Every day something can go wrong but it's how you deal with it that really tells.

A risk analysis or risk audit is part of the marketeers role. Once done for the business it needs to be carried out for the marketing department and related to all the aspects of marketing. For example, if you are having a brochure printed for a specified date and the printers factory burns down what are you going to do?

You, as does everyone in the business, have a role to protect your employees, customers and shareholders, so they need to be considered in your risk management.