As a Marketing manager or business owner you are responsible for improving employee performance.

Performance management is about creating a culture that encourages the continuous improvement of business processes and of individuals' skills, behaviour and contributions. This topic includes managing performance, performance measurement, addressing poor performance, performance indicators, objective setting, SMART objectives, performance improvement, performance reviews, performance appraisal, feedback, self appraisal, team appraisal and appraisal training.

The business process will also help you to assess whether they are working efficiently and effectively within the process.

Their skills can be assessed through their output. This will enable you to put in corrective plans if necessary or stretch their skills further with more responsibility. Their ability to interact and work with other parts of the business and external suppliers, whilst subjective, is still vital to the marketing success and reflects on your people management skills.

Whilst you have probably had technical marketing training, many organizations do not help their managers to become good managers. Getting the most out of your team is crucial to a smooth running, efficient and effective team. Your first step is to understand the performance management processes within your own company. If this falls short of your expectation or you feel that you need further help, there are many local organisations that can help. In the UK, the Chartered Institute of Personnel and Development (CIPD) is usually a starting point.