Proactive Perfection

Success in your role will be a mixture of your skills, knowledge, experience and expertise. But a huge element will be your attitudes and habits.

Businesses will always expect the marketing department to be proactive. Quite right too. You should be driving the strategy and giving the management team & the board the best information on which to base decisions.

So, you need to

  1. Take responsibility being pro-active - Marketeers never have an empty in tray!
  2. Maintain control - delegate by all means but don't abdicate your responsibilities.
  3. Walk towards whatever is coming - don't let the unexpected rule your life
  4. Focus on doing the right things, right
  5. Have great attention to detail
  6. Strive for perfection always, but recognize when 'good is good enough'.

Good Luck!