Since buying or selling a home is the largest financial transaction that most people will make in their lifetime, potential clients are also going to want to get to know the person that is going to be helping them. For this reason we want to have an "About Us" page that talks about my father and his experience selling and renting homes on Lake Gaston. We can also include things like a map of the location and business hours on this page.
Many of the people who are renting and buying homes on the lake are not from the area, so they are going to want to know where they can find things like bars and restaurants, grocery stores, golf courses, boat rentals and more. We will include this information in a page about Lake Gaston. This has multiple benefits, it establishes Tom Waring as knowledgeable about the area, gives people a reason to revisit the page, and is good for search engines.
Once our website has a client engaged and wanting to rent or buy a house, we want to make sure that they have the ability to contact us. Displaying contact info prominently on every page of the site makes it very easy for people to be able to contact you. Having a phone number with a local area code and the address of the business displayed on every page of the site also helps your website rank highly when people search for terms related to your business.
Keeping your website updated with fresh content not only gives potential customers a reason to come back to the site, but is also an important factor that search engines like Google look for when determining which sites to rank highly in their search results. For these reasons we are also going to want to have a blog on the site that my father can update a few times a month with his thoughts on the market, news from the area and more.
Last but not least I want to have a lead capture on the site, where my father can collect the emails of potential clients and start compiling an email list to which he can market. For this we are going to have a guide to buying a home on Lake Gaston.