Make Sure Your Existing Customers Can Find You

With many businesses, you are going to want the domain name to be the same as the business name. Many people who know your business are just going to type the business name with a .com after it and expect to see your website there.

If this name is not taken, you should definitely register it. If you choose not to use this name as the main URL for your website, you can still have people that type it in be directed to your website.