The most important source of website visitors for many businesses is search engine traffic from Google. A high ranking in Google's search results when potential customers perform searches can make or break a business. As many of the people that rent and buy houses on Lake Gaston are not from the area, most of them are going to be researching on Google before choosing a firm to assist them with renting or buying.

Having the term that people are searching in Google as the domain name or as part of the domain name of a website can help boost the site's position in Google's search results.

So in addition to considering the company's name as the domain name for the website, I also want to consider potential domains that contain help bring Google search engine traffic. Specifically, I want to consider the terms that are searched for the most by his potential customers.