Now that I have chosen the platform to create the site on, it's time to decide what content I want on the site and where I want to put it.

Determining the key elements of a website should come down to your business services and products.

We want to feature pages that display Homes For Sale and Homes For Rent

My father focuses on both selling and renting homes on Lake Gaston. We want to make sure that we feature pages where potential clients can see both the homes that he has for rent and the homes that are available for sale. In most cases, he can "sell" any home which is on the market. However, rental listings tend to be exclusively represented by a particular firm.

My dad has access to a multiple listing service (MLS), which is basically a database that includes all the houses for sale in a particular area. So for the homes for sale page, we are going to want to feature an MLS search tool. For the homes for rent page, we are going to want to have detailed information and pictures of the homes that he has the ability to rent.