There is a need to differentiate professional renovation contractors from low-quality, low-cost companies whose work and behaviour reflects poorly on the entire industry and makes the sale of quality projects and installations difficult. There needs to be some method of differentiating those who do this work professionally and are familiar with the process from those who do not and impede the efficient running of the system. Contractor selection should be based on value, not price. There is a significant disconnect between what people think a project is worth and what it is actually worth. This confusion is in no way remedied by the "construction media" featured on TV (HGTV, etc.).

Currently there is a lack of standards, and a lack of enforcement of those standards that do exist. This leads to an "unlevel playing field" where quality contractors who meet the existing standards and properly deal with hazardous materials must compete with others who do not.Sometimes energy improvement processes or technologies are not well researched and can lead to future problems. There may be conflicting theories and "factual data" between suppliers and presenters of home energy solutions.