ROCKWOOL is already addressing the challenges causing the low circularity in its existing goals. More specifically, it aims to reduce to reduce the amount of production waste going to landfill by 85% as well as to offer recycling services for their products in 30 countries by 2030. These goals constitute an important step towards closing the circularity gap as they aim for a reduction in waste as well as an increase in the recycling rate of materials that still reach end- of-life. Based on the analysis conducted as part of the collaboration between Circle Economy and ROCKWOOL, these measures will improve the circularity of the value chain significantly. While there is a potential for the value chain to become fully circular, further action as well as collaborative effort are needed across the value chain.