EXPAND THE PORTFOLIO OF HIGH-VALUE AND CIRCULAR PRODUCT APPLICATIONS

1. Expand the product portfolio by prefabricated systems and high-value products
2. Support a diverse portfolio of solutions for product modularity and adaptive buildings
3. Offer different leasing and ownership models to provide access rather than ownership
   

By developing high-value circular product applications, ROCKWOOL can reshape its value chain to foster circularity. Low value, non-durable products that are not designed for reuse or recycling inhibit the profitability of circular business models due to the relatively high cost of retrieving resources through reverse logistics. In contrast, high-value, durable products that adhere to principles of circular design improve the business case for reuse, refurbishment and high value recycling. They are designed to deliver maximum functional value throughout and beyond an individual product life cycle. Due to its extreme durability, ROCKWOOL's stone wool can be reused, refurbished and recycled without losing its quality. By integrating this characteristic into high-value, modular applications, ROCKWOOL will support reuse, refurbishment or recycling.

ROCKWOOL can deliver additional value by co-creating products, such as modular building elements, solutions for adaptive buildings and prefabricated building elements. Further, collaborating with partners to offer prefabricated systems will enhance the effectiveness of reverse logistics that handle installation and demolition waste. The ROCKZERO product line is a prime example of a prefabricated, modular product system for newly built construction and refurbishment. Lastly, ROCKWOOL could also collaborate with partners to develop financial services based on different leasing and ownership models to complement its more high-value products