Think big and you'll
get big
Like everything else in this course, there is
no magic trick. You don't have to be a huge company to land larger
and more profitable deals. It's a matter of proper sales pipeline
management, focus and the right mindset.
- Envision yourself closing bigger deals. A big
part of sales success is self-belief. Before you can attain it, you
must see it happening in your own mind. If you imagine closing
bigger deals you'll soon believe that you can, and you'll also see
new ways to turn your vision into reality.
- Learn about how bigger companies purchase.
Every type of client is different and it's tough to know how each
one works. I used to frequently invite key employees from large
companies to lunch and chat about the way they do business. It
turned out to be very useful to learn who in their company made key
decisions and who was just a gatekeeper.
- Focus on bigger companies with bigger budgets.
The bigger the customer the more people they have knocking on their
door and the less time they want to spend talking to you. This can
be a bit daunting, but if you want to land the bigger deals, you
better find ways to get their attention.
- Present logical add-ons and bundle multiple products
and services into a deal. Upselling allows you to increase
the size of your sale and serve your customers better."Would
you like fries with that?" is a simple question that increased
annual revenue of a McDonald's franchise owner by more than
$200,000 back in 1970s, and has made the company hundreds of
millions in profits since.
What's your
$200,000-question?