About This Guide

This Guide is an introduction to selling energy efficiency, based on a webinar by Gord Cooke for HPSC. It has been divided into sections for your convenience; use the navigation panel on the left to view specific segments of video along with the applicable presentation material. You can also watch the complete recording of the webinar if you prefer.

The webinar touches on the effects of energy efficiency and energy incentives on sales and marketing plans. It is important to understand how energy efficiency and incentives provide both opportunities and challenges within the sales context.