The Money Always Comes at the End

When they ask about the price, the savings, the incentives, repeat after me:

• Good question
• I have some great information to share
• But first, Lets find the right equipment for your family…

Using Energy & Incentives in the Sales Plan

Demonstrate the value first. Then break down the price.

• Focus on the investment quality
• Apply the incentives
• Show the energy savings

The Value of Incentive Programs in the Sales Plan

• Marketing support - it gets the phone to ring
• New motivations - it encourages more questions
• Cooperating partners - an association of TRUST
• 2 or 3 logical reasons to make an emotional decision