Refine Your Sales Plan
Refine Your Sales Plan
- To match the changing motivations
- To meet the new expectations
- To optimize the incentives opportunity
- To build TRUST
Reminder, your sales plan should address
- A helpful meet and greet
- Understanding needs
- Demonstrating differences
- Addressing concerns
- Helping them make a decision
The Value of a Plan
Building TRUST
• Ask genuine questions
• Associate with trusted
partners / brands
• Show proof
The Value of Great Questions
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Ask Genuine Questions: |
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Association with "Trusted Partners"
- Which brands have recognition and value?
- Who else can you associate with?
Testing & Measuring Provides Proof
What tools & tests can diagnose what they are experiencing?
The Elegance of Energy Efficiency
The same things that make houses more energy efficient also make them:
- More Durable
- Healthier
- Quieter
- Controllable & Comfortable
Demonstrating the Value
Know better than anyone else the:
- Features - what it is, the facts
- Advantages - what it does, how it works
- Benefits - how it improves their life