Read this Guide for some helpful strategies and ideas for selling your energy retrofit products and services, then share your own tips in the comment section.

Many homeowners say they would renovate their homes to save money on energy bills, but they are seldom motivated to invest. Why? Often homeowners:

• Think their house is already efficient.
• Don't believe the energy savings claims.
• Are uncertain about what energy retrofit options exist.
• Don't understand the technical terms you are using to sell your products.
• Prioritize other purchases they want to make to improve their lives.
• Don't understand the full value and benefits of an energy efficient home.