Ask questions that help your clients think about their personal or household goals and motivations for improving their home. Some common goals and motivations include: Improve home comfort, save money on energy bills, take advantage of limited time rebates, have a quieter home, improve indoor air quality, make a smart investment, renovate an unfinished basement space for a rental suite or family use, improve home value, preserve heritage or character defining elements of home, enhance home 'curb appeal' and reduce greenhouse gas emissions from household energy use. By learning about your clients goals and motivations you are able provide home energy improvement solutions that have emotional benefits that, for most homeowners, are more important than saving money on energy bills.