Use the following questions to help you to identify the core organisational narratives that define and drive decision-making in your organisation, as well as any critical or inconsistent narratives that may become important in later steps:

1. Reflect on the content in your website and key company reports. What key formal narratives are advanced here that shape decision-making in your company? For example, 'we are innovative' or 'we put health and safety above all'.
2. Next, consider the narratives that may be shared informally, such as in conversations
   between colleagues. For instance, what are the narratives that current employees
   would share with a new employee to help them understand how and why strategic
   decisions are made in the organisation? For example, 'this is a caring company', or
   'it's all about quarterly financial targets here', or even 'we say we care about diversity,
   but we don't really'.
3. Next, think about some specific supporting stories that are often repeated in your
   organisation as a way to give expression to these dominant narratives. For instance, a
   story often shared by colleagues about how a now successful product was designed
   by a team of in house engineers who turned a waste stream into a new product
   offering may speak to a dominant organisational narrative of being resourceful. List
   some of these key supporting stories.

You can use the template at the end of this guide to start to fill out these existing organisational narratives (ON1, ON2, ON3) and supporting stories you have identified (SS1 - SS5), as illustrated below.