Reflecting on the organisational narratives and supporting stories you have just identified, what should be amplified and what may need to change? Which narratives are already serving your agenda well, and which might be redeployed?

If some are holding your organisation back, it may be necessary to support the organisation to let go of stories that prohibit sustainability from being acted on as a strategic imperative.

For example, a company may need to reconsider a narrative of 'profit as priority at all costs' to improve its health and safety performance.

The next exercise will help you assess what you can leverage from the existing narrative infrastructure and what might need to be suppressed or replaced.