Reflect on your answers to the first worksheet when working through the following questions:

Amplify: Can existing narratives be amplified or redeployed?

Try to think about ways to strengthen the existing narratives in your organisation that support your sustainability efforts. Are there existing narratives that can be proactively amplified or redeployed to support the desired shift? Are there any explicit narratives that don't appear to be strongly understood or that would benefit from reinforcement through intentional storytelling?

Also, are there any implicit narratives that are broadly supported and may benefit from more explicit articulation and enrichment? Is there an existing narrative that could be expanded, re-interpreted or redeployed?

Deconstruct: Should existing narrative infrastructure be suppressed?

Are there any narratives you have identified that are not supporting your efforts to embed sustainability? Try to put your finger on what's not working.

For example, reframing a dominant narrative on quarterly financial returns can be productively reframed around intergenerational wealth creation. Sometimes, it may be only one aspect of the narrative, it may be a particular story, or even aspects of which choices are emphasised within the stories.

Connect: Can existing narratives be bridged? Should new narrative infrastructure be created and connected?

You may be able to identify gaps in your current narrative infrastructure and as a result, there may be opportunities to introduce new supporting stories that strategically bridge between existing narratives or bridge to a new organisational narrative (discussed in the next section). Think here about the ways in which existing and new narrative infrastructure might be connected.

For example, connecting two existing narratives on quality and partnerships can help to show how collaborating on sustainability efforts can improve the quality of your product offering.

Consider the possible adaptations to your existing narrative infrastructure as shown in the image below, and which changes you would make to your organisation's narrative infrastructure, as captured in the template at the end of this guide.