Before you choose the theme that will give your store it's look and feel, you need to be aware of the key elements that make up an online store.

In this section, we will explore these elements using the demonstration store that I am building throughout this guide - we're going to take a sneak peek ahead at how it will look.

This will also help you to start to get an idea of how these elements can be customized to suit your brand and to make your store more individual.