One of the most important decisions to be made before you launch is which theme you will use for your store. The theme gives your store its look and feel, and that is how your store will be seen and experienced by its visitors.

There are more than a hundred themes and their styles available to choose from in the theme store. A small number of these are for free but the majority cost between $80 and $200: a small investment for a quality design for your store.

If you need something more unique, you could get a Shopify expert to develop a custom theme or style for your store. With both options however, you need to know how to choose and what the choices are. So in this section we will look at the different features available in themes.