A blog is a section on your store where you can publish up to date information. For example, a post that shows behind the scenes of your business, a post introducing a special new product or perhaps a post related more broadly to your industry.

The blog as seen on the New Standard theme. Notice how only an excerpt of the post (or article) is shown - clicking on the post title, in this case "First Post" or on "Read more" will open up the full post.

A blog is a great way to share news about your store or other information that might be of interest to your clients. A blog consists of a number of individual posts (or articles), with the most recent one appearing first. In general, each post includes the date it was published.

Often a website can seem like it's a bit dead, like nothing is happening. Features like blogs, Twitter feeds, etc. can bring more life to your store. A blog gives you a chance to show your clients and visitors that there are things happening - that you're an alive and active business.