This guide covers the basics of opening an online store with Shopify using the Shopify 2 Admin. The content is divided into the following sections:

1. Introduction: You're working your way through this now.
2. Setting up your first basic store: This section covers creating a first basic store with Shopify and introduces the admin, where you'll develop and run your store.
3. The key features of an online store: The features that make up an online store and a sneak-peek at the "imposters" demonstration store that we follow the building of throughout the guide.
4. Choosing a theme for your store: We take a look at the important decision of how to choose the design theme that will give your store its look and feel.
5. Publishing your products: Find out about effectively presenting your products online and then learn how to create and manage your products in the admin.
6. Installing and customizing your theme: How to install and customize a design theme of your choice and give your store the look and feel you want.
7. Building your store navigation and collections: Covers how to group products together into collections and build the navigation so that your store's visitors can easily find their way around.
8. Creating pages and a blog: This chapter looks at how to create a blog to attract interest in your store and create pages to answer your visitors' questions.
9. Finalizing your store's settings: Here's how to tell Shopify exactly how you want your store to run.
10. Launching your store, managing orders and customers: Learn about the statistics available after launch and how to manage orders and customer profiles.