Social media is a way for groups of people to interact with one another by sharing ideas and information in a virtual community.
It's how we stay in touch with friends and family, but more than that it's also how we connect with loyal fans of our brand (whether it's your personal brand or business), create and foster networking relationships, and of course promote the multitude of things we experience on a daily basis!
Social Media has become quite the household term after kicking off over a decade ago with the college aged demographic and has expanded all the way to incorporating multiple generations on various social networks.
In this course you will gain a better understanding on the impact of social media and how you can utilize tools, such as HootSuite, to successfully manage your social networks and ensure that you're getting the most out of them.
Check out this video to learn a little bit more about social media in general: