Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies. Here are some of the main reasons press releases have become so important:

• Announcing a new product or service
• Improving brand image
• Images help drive interest
• Instant world-wide distribution
• Expanding public knowledge
• Viral possibilities.
• Search engine optimization
  

Whatever your reason is, Im sure there is a way of going about it successfully!