Ok, so it's a volume game...

Often people feel like their press release is not that newsworthy, so it's not worth spending a lot of money to go over a major newswire, but with eReleases you don't have to spend that much money to leverage newswire distribution.

In addition, what you may not realize is that almost every trade publication, and every industry blogger, is going to cover their industries by using and reviewing a major newswire like PR Newswire.

Even if you think you are only going to get picked up within your own industry, and such pickup is critical coverage, then having your press release issued over PR Newswire is even more important, because that's where people will pick you up whether it is breaking news, or just an update of your product or service.