Light Sales Model-100 Bookings-Reservations

Start up budget $5,000

Travel product A = $295 p/p

Travel product B = $795 p/p

Travel product C = $1495 p/p

Avg sale = $861.66

Email leads - 500 email addresses

- 3x sent per month with promotion of your travel products (every 10-days).

- 1,500 avg emails sent per month

- 1% purchase rate

- 15 purchases per month

- Avg Monthly Sales $12,924

Gross Revenue - $155,088

COGS -$108,561 -lodging, activity costs

Gross Profit - $46,526

Gross Profit Margin: 30%

Operating Costs:

Office Exp - paper, stationary,

Web Site Exp - web host, travel software, Internet access, domain name

Email Hosting Exp - aweber, MailChimp

Email acquisition Exp - Facebook pages,

Associations, CVBs

PR Exp - PRweb, Travelweb

Advertising Exp - Google Ads, Facebook Ads, Yahoo Travel, Bing Travel

Licenses - Local, state LLC

Affiliate Commissions Outsourcing - web designer, programmer, data administrator, researcher

Net Profit: $31,000

Net Profit Margin: 20%