Setting
up your legal entity is a personal decision that you'll need
to make
at some point during the progression of your business. There
are many
resources online for setting up your business entity and
filing paperwork
and licensing with your state. I will not get into the legal
stuff
here so I advise that you contact a local attorney or visit one
of the
following websites below.
The easiest thing to do initially is to setup a business checking account at your local bank and open a DBA account in your businesses name. Once you start selling and you think your business will take off set up a corporation or LLC. Again check with an attorney or one of the online services that can help you setup your legal entity.
Sellers of Travel - legal designation that certain businesses that sell air, sea or ground transportation. If you are selling any transportation services with your travel product make sure you look into your states laws regarding the "Seller of Travel" designation. If your business is in Florida or California, two highly regulated states for the travel industry please make sure you spend time researching what are your legal requirements based on the type of travel products you will be marketing and selling.
See the "Guide to Sellers of Travel Laws" in the resource section below.