We're going to analyze what makes these travel sites and offers so strong:

Strengths of the Travel Product

- The entire website is marketing one event only.

- Attractive looking website.

- Core niche market is "guy" golfers.

Strengths of the Travel Product

- Disount off the best available rate, value add-ons added

- "X" already sold in 2 - days

- Gaming Strategies - Timed sale

- Living Social has 3 million members.

- Email marketing -> you get the offering directly in your inbox.

-> Social media buttons - distribution of the offering to friends via social networks.