We're going to analyze what makes these travel sites and offers so strong:
Strengths of the Travel Product
- The entire website is marketing one event only.
- Attractive looking website.
- Core niche market is "guy" golfers.
Strengths of the Travel Product
- Disount off the best available rate, value add-ons added
- "X" already sold in 2 - days
- Gaming Strategies - Timed sale
- Living Social has 3 million members.
- Email marketing -> you get the offering directly in your inbox.
-> Social media buttons - distribution of the offering to friends via social networks.