This guide is part of a series of resources that we are developing for practitioners working to embed sustainability at their organizations.

Our resources are co-created with our practitioner partners based on an extensive review of academic research, practitioner guidance, and feedback from experts and practitioners. Preliminary versions are trialed in workshops and in pilot projects in our partner companies, through working with global practitioners in executive, sustainability, operations, human resources, marketing, and communication roles in a range of industries. Feedback is then incorporated into successive versions of the resource.

It is important to note that our research is ongoing. We recognize that the knowledge presented here is provisional and we invite you to participate in improving these resources.

Note: Many of the good storytelling examples that were shared with us during this project were focused on safety storytelling in high-risk industries. Safety storytelling is a more established practice than sustainability storytelling in many organizations, and while storytelling to promote safety is not the same thing as storytelling to promote sustainability, there are lessons that can be learned from this work. Where appropriate, these lessons have also been incorporated into this guide.

More information about the Embedding Project and the development of future guides can be found at the end of this document, or at www.embeddingproject.org.