When people in organizations communicate, they often do it through stories.^[1] People use stories to reflect on the past, make sense of the present, and speculate on the future.^[2] In this guide, we examine how storytelling can be leveraged by organizations that are working to respect ecological limits and uphold socially just business practices.

This guide on Storytelling for Sustainability aims to help you:

• Reflect on what storytelling looks like in practice

• Understand why storytelling is important for embedding sustainability

• Learn from other practitioners' experiences with storytelling and plan your own efforts

• Become a better storyteller

In an effort to improve our understanding, we are continuing to capture stories about sustainability storytelling, and will include these stories in future versions of the tool.

We encourage you to reach out with feedback or to share your stories about sustainability storytelling with us.