Stories are powerful. We use them every day. As a practitioner, you can leverage storytelling to create opportunities for people in your organization to arrive at their own learning moments about sustainability, where they begin to think critically about what it means for them and for your organization.

Every organization is different, and it would be misleading for us to suggest that there is one exact path for sharing stories to embed sustainability. As you work with stories, here are four key things to consider:

1. Ask yourself: Where are we at? What are the dominant narratives in your organization? How have these storylines become so prominent?
2. Try to identify the choices that are being made in your organization that could potentially shape a sustainability narrative.
3. Reflect on your own storytelling skills: Can you tell stories in a way that your audience can quickly relate to? Do you give others space to come to the meaning of your stories on their own?
4. Consider how you can create opportunities for sustainability stories to get told and passed on in your organization.

Share your experience with others. If you have stories about sustainability storytelling, contact us so we can help you share your stories and connect you with other practitioners so you can learn from their experiences.

We have included additional resources online we encourage you to review as you work to embed storytelling for sustainability at your organization.