With many institutions having undergone Strategic Enrolment Management (SEM) plans or working groups in the last ten years, it is important to understand this exercise's impact and permeation from a digital perspective.
Our efforts in "online" communications with students have often evolved from the "offline" version of those communications, this leads to incongruent messages and a lack of holistic digital communication strategy. The question we're asking today is: how do these efforts fit together?
This exercise has very specific outcomes that allow you to shape your future efforts:
Throughout the guide, there are many dimensions you should use to evaluate your efforts. Here are some examples:
Finally, this guide will allow your institution to take a high level view of many internal practices that may or may not be in line with administrative expectations, and more importantly, the students' expectations.