Strategic Enrolment Management (SEM) is an exercise through which an institution forecasts it's enrolment and growth while focusing on student success. In this guide, the enrolment forecast is referred to as the "Student Journey". This term represents the journey from prospective student to alumni.

A successful SEM exercise will capitalize on an institution's existing academic and research strengths while aligning them with industry demand and student interest. This process informs strategic decisions as well as administrative practices.