What are you trying to accomplish? Depending on your goals, the topics you choose; the demand indicators you analyze; and the promotion tactics you use will vary.

Your definition of success will be different, too. Ask yourself:

• Are you just experimenting, seeing if you can make a little extra cash?
• Are you trying to put together an email list for your business and generate some leads?
• Are you trying to establish yourself or your company as a reputable resource in a given space?

Use the eBook Idea Generator and Validator spreadsheet to record your goals.