I've spent years trying to understand what prevents people from forming a cooking habit. I've done surveys, conducted interviews and analyzed thousands of answers.

People give different reasons for why they don't cook, but I discovered the common thread underlying all the issues: Relying on recipes is the main reason people struggle with cooking .

Think about it: When you don't cook regularly and you decide to try a new recipe you take a long list of ingredients to the store. You wander around the aisles looking for everything you need, which is stressful and can easily take 45 minutes. What do you do if you can't find something you need? Ugh. You have to make an extra stop. When you finally get everything home, there is a decent chance you already had an open box of cornstarch or some ground cumin at the back of your pantry. But you aren't exactly sure how old those were anyway, so you throw them away. Now you're wasting food. You struggle through the recipe, which takes a lot of time because you're constantly having to read and make sure you're doing everything correctly. When you're done, the recipe may or may not have turned out well. Shockingly few recipes are adequately tested. If it doesn't turn out well, can you fix it? Or are you just left eating a mediocre meal? What if everyone in your family doesn't like it? Do you have to make two different recipes or more? Every single one of these things adds stress and frustration to the cooking process, not to mention a ton of time, effort and money.

No wonder you don't do this very often!

Guess what? There's a simple solution. Learn to cook without recipes

I know that anyone can learn to cook without recipes, because I did. And what I've learned from doing so is that it's not that you either can or can't cook. It's that you do or don't cook. So choose to cook!

With Foodist Kitchen , I will teach you how to cook without recipes in just 30 days .

Foodist Kitchen is designed to systematically teach you the habits and skills you need to cook without recipes so you can become an intuitive cook in a fraction of the time it took me. It will walk you through each step and transform you from being someone who struggles through a recipe, to someone with total confidence in the kitchen.

At the end of 30 days you'll be able to come home from work, open the fridge and whip up something healthy and delicious without much effort.

What are you waiting for? Go check it out !