"Bringing back a story from a key customer can make all the difference." (Sustainability Change Agent)

Addressing the sustainability demands of customers can represent a major opportunity for innovation.² Consider leveraging the influence of key customers in the following ways:

• Identify the sustainability challenges and opportunities of key customers and then empowering your CEO to have constructive discussions with them about these issues
• Use customer engagement opportunities to enable your CEO to hear their sustainability related concerns
• Document cases where you have successfully earned new business by solving a sustainability problem for a customer