From a marketing perspective, there's a number of different reasons why a business should consider hiring a person with disabilities. The list below touches on a just a few:

• Customers with disabilities, as well as their families, friends and associates represent a major market segment - in fact, over $47B in Canada and $544B in the US - three times the size of the entire hispanic market . They, like any other market segment, purchase products and services from companies that they feel best meet their needs. A business that demonstrates that it believes in and fosters an inclusive environment, as well as a sensitivity to the needs of customers with disabilities, will have a much better chance of attracting those consumers. Or in business talk: mirror the market to attract a wider customer base. The flip side of that is, businesses that do employ people with disabilities are better positioned to be able to design and deliver products that actually do appeal to a diverse group of consumers, including those with disabilities.

• From strictly a public relations standpoint, hiring disabled workers can create a more positive image for your business. That's obviously not the most noble of reasons to hire a person with a disability, but let's be honest: optics are important . This might be even more true if you operate in a small community, where you can quickly establish a reputation as a company that offers a more diverse workforce. And, on a feel-good level, you might actually see that other companies in your area will be inspired to follow your lead, resulting in a more diverse business climate. And if so, go ahead and pat yourself on your back. You did some good in your community.

• A big part of marketing has to do with attracting top talent. Maintaining an inclusive hiring policy says a lot about your business culture. By fostering a more inclusive and forward thinking business culture, you'll become more attractive to prospective employees, which could be major advantage to your business. Top talent leads to better results.