In a fast paced industry like digital marketing it is essential that any process is flexible so that you can adjust if you suddenly have a requirement for a slightly different type of output, for example a different style of infographic or a link with different requirements.

There are many situations where you may want to make the process binary - giving people carrying out the task a very simple this or that decision to make. However, in an industry that frequently requires creativity as well, it is wise to include decision making responsibilities within the process that have a series of checks and measures that ensure everything stays on track and within the framework but still gives the individual the freedom to do what they do best.

Tim Ferriss nailed this when he talked about setting limitations with $ amounts - so if it is going to cost the company less than this, you can carry on with what you believe to be the best decision. This provides a nice buffer that ensures you can have some flexibility in your system without creating mountains of back and forth communication.