With your support layer set up, you can now put ownership of reviews and support issues/feature requests in the hands of your marketing/support team.

Too often game developers focus on the numbers, and not the qualitative feedback of their users. Pirate metrics will offer you an outlet to maximize your core metrics, but your support layer will help you build an active and engaged community inside of your game.

In weekly/monthly scrum meetings, have your marketing/support team outline the top 10 persistent support tickets and feature requests. This will keep your team focused on high level problems as well as requests your users have.