Inbound Marketing - A type of marketing characterized by prospects and customers seeking out and finding companies rather than vice versa

Lead Scoring - The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly

Marketing Asset - A piece of marketing content (e.g. whitepapers, videos, newsletters, webinars, etc.) used to educate and generate interest for a company's products or services

Search Engine Optimization (SEO) - The process of employing different tactics to improve a business's ranking in organic or unpaid search results to ultimately increase conversions

Search Engine Marketing (SEM) - Also known as Pay-Per-Click (PPC) advertising; the process of paying a search engine to advertise a product or service

Social Media - Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content

Social Selling - Also referred to as Sales 2.0, the merging of Web 2.0 technologies with traditional sales strategies, enabling salespeople to better prioritize their time and serve as experts-not just negotiators- in the product selection process

Web 2.0 - A term used to describe the second generation of web tools and software that encourage users to become more active participants, creating content and interacting with each other within web-based, social communities