Now that you have assessed your current marketing actions, and have figured out what works and what doesn't, you need to decide on what are the next best means to achieve your goals.

What are the channels I should be focusing on that have the highest impact possible on my target?

One of the things you can do at this point is to try as many different channels as possible and track which ones perform best.

Then outline the top 3 channels you will invest most of your time and money in.

When you have decided on the outline of your marketing strategy, draw up a marketing plan to set out the way you execute and evaluate the success of this strategy.

The plan needs to be constantly reviewed so it might adapt promptly to changes in attitudes and customer needs and in your own industry, as well as in the broader economic climate.