The big trend right now for applications is to integrate - or connect with - other applications, to bring additional value to their own.

Applications use APIs to make apps "talk to each other" or exchange information. Some application even specialized in this field, like Zapier and IFTTT which both have hundreds of apps that can interact with each other.

You should take advantage of Zapier, IFTTT and native integrations with your apps to automate part of your work.

For example, you can collect emails from a google form online, and automatically send an email to the people who have subscribed. That is just one of the most basic examples, but there are hundreds of workflows that you can automate with these apps.