Mobile marketing has evolved tremendously to become essential in today's ultra-competitive world. Consumers can be reached via SMS, emails, mobile optimized websites, apps, and notifications on their mobile devices alone.

There are now more mobile devices than people on this earth. And while PC sales are dropping, smartphone sales are still growing with each quarter. 79% of smartphone users have their phones on, or near them, for all but two hours of their waking day. And 4 out of 5 users check their phones within the first 15 minutes of waking up.

Smartphones are very personal devices, which can convey proximity to brands since they can have access to, and chat with them by simply reaching to their pockets.

Whether that's in B2C or B2B, you can reach your consumers via mobile. You will simply have to adjust to your audience and find the best way to reach your target via mobile actions.

Google recently launched a major update on its search engine to reward mobile friendly websites and punish those which are not. So if you aren't mobile friendly, not only you are providing a poor experience for many potential customers, but you are also hurting your search engine ranking altogether.