Monitoring what is said about your brand or product is a very important part of your online presence.

You can use tools such as Google Alerts, Social Mention or Mention to get notifications when your brand name is mentioned online. This helps you identify key markets, reach out to your audience online, as well as prevent the spread of negativity around your brand name.

Make sure that you respond to everyone who reaches out to you online, whether that is through blog comments, tweets, etc. Responding makes you closer to your audience, shows that you care and that you are legitimate at what you do.